IT'S OFFICIAL: Apple has unveiled its 2019 iPhone lineup: the iPhone 11 Pro, 11 Pro Max and, er, iPhone 11.
The Pro-branded models are being touted as the "most powerful iPhones ever", naturally, and are the first to sport triple-camera arrays. They also feature a new "Pro" design that's crafted from matte stainless steel, all-new 5.8in and 6.5in Super Retina RDX displays and Apple's newly-debuted A13 Bionic CPU.
The lesser-spec iPhone 11 also features an "all-new" design, with its reworked glass and aluminium chassis said to be the toughest on a smartphone to date. There's also a new camera setup comprising 12MP wide-and ultra-wide lenses, and an array of new colour options including yellow, purple and green.
We've rounded up everything you need to know about Apple's trio of new iPhones below.
Release dateThe iPhone 11 Pro, Pro Max and iPhone 11 will be available to pre-order from 1pm UK time on 13 September, with shipping set to begin on 20 September.
PriceApple has announced that, here in Blighty, the iPhone 11 Pro and Pro Max be available from £1,099 and £1,149, respectively, despite fetching $999 and $1,099 in the US.
The "entry-level" iPhone 11, which can be picked up in 64GB, 128GB and 256GB configurations, will be available £729; that's £70 less than last year's iPhone XR.
Here in the UK, BT, EE, O2, Three, Sky Mobile, Virgin Mobile and Vodafone have confirmed that they'll be offering the new iPhones from 13 September.
Sky Mobile has become the first to reveal pricing; it'll offer the iPhone 11 from £36 per month with 10GB data for a "limited time", though a cheaper £32 plan with 1GB data will also be available. The unsurprisingly more-expensive iPhone 11 Pro and Pro Max will be available for £37 and £41 upfront on tariffs from £43 and £47 per month, respectively.
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10/9/19: Apple has unveiled its 2019 iPhones: the iPhone 11 Pro, 11 Pro Max and entry-level iPhone 11.
The Pro-branded models are, naturally, being touted as Apple's most-powerful iPhones to date and both handsets sport an all-new "Pro-grade" surgical-grade stainless steel chassis with a matte finish that will be available in midnight green and gold finishes.

More interestingly, the handsets are first to sport triple-camera arrays, with Apple adding a new 12MP wide-angle lens alongside the main and telephoto lenses. While this setup will allow you to capture more of a scene, it also means you'll have to put up with a bulge on the backside of the handset thanks to its Pixel 4-esque square camera hump.
Like Google, Apple is also souping-up its camera software. The iPhone 11 lineup will ship with a dedicated Night mode to improve performance in dark lighting, which kicks in automatically when you're shooting in the dark.
Underneath the bulging hood, the new iFlagships sport Apple's 13 Bionic CPU, which it's proudly touting as the "fastest CPU ever in a smartphone," adding that it also has "the fastest GPU in a smartphone," too. As well as equipping the iPhone 11 Pro with more power, Apple is promising four hours of extra battery life when compared to last year's iPhone XS.
The iPhone 11 Pro and Pro Max also feature 5.8in 6.8in and "Super Retina XDR" OLED screens with a 2,000,000:1 contrast ratio and up to 1,200 nits of brightness and, finally, a fast charger included in the box.
The simply-named iPhone 11 is Apple's new entry-level model. It features an anodised aluminium and glass chassis the Apple claims the toughest found on a smartphone to date and is available in a number of new colours including purple, white, yellow, green, black, red.

While it doesn't boast the same triple-camera setup as its flagship siblings, it does feature an upgraded dual-camera setup that comprises 12MP wide and ultra-wide sensors.